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An Identity Rooted in Nature and Global Trade
Sagexim required a brand identity that could effectively communicate its dual nature, a deep connection to natural, fresh produce and its role as a powerful, efficient global logistics partner. The challenge was to create a logo that felt both organic and professional, instilling confidence in partners across the entire supply chain.
The Symbol of a Natural Cycle
The core of the identity is the dynamic, stylized “S” mark. Designed with organic, unfurling layers, this symbol represents multiple aspects of the Sagexim story, the journey of produce from the earth, the layers of a global supply chain, and the continuous cycle of growth and delivery. It is a modern and memorable mark that encapsulates their mission.
A Palette of Freshness and Trust
The color palette is a strategic blend of natural and energetic tones. A deep, forest green serves as the foundation, conveying trust, nature, and reliability. This is paired with a vibrant, lime green that injects a sense of freshness, vitality, and modern innovation, creating a look that is both established and forward-thinking.
Typography
Montserrat
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Color Palette
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Typography That Means Business
To balance the organic mark, we chose a strong, modern Montserrat typeface for the wordmark.
The Tools of Brand Creation
The Sagexim brand identity was meticulously crafted using a professional design toolkit:
Adobe Illustrator: The primary tool for creating the precise, scalable vector logo and its nuanced layers.
Figma: Used for exploring typographic options, testing color variations, and developing the comprehensive brand style guide.
Adobe illustration
figma
Adobe Photoshop
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